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Anniversary: a huge market and the most natural
market to explore after core bridal. If bridal jewelry
is commitment jewelry, anniversary jewelry is re
commitment jewelry. Why should a customer com
promise with anything less than the most precious of
precious metals when recommitting their love?
Non-bridal: the biggest market comprising right-
hand rings, bracelets, pendants, necklaces, earrings.

The price of platinum is an issue affecting all manufacturers and retailers in the platinum business today. We are in an era of higher raw material pricing for many commodities, and platinum is no exception. It is underwritten by strong demand for platinum jewelry and from industry, where platinum plays a vital environmental role. This coupled with limited supplies (despite expansion programs that will increase production by

over 50% from 2002 to 2007) and an investment push behind acommodities that have led to higher prices.

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